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Our three key pillars to an unbreakable blonde

At PeterJames, we’re not tied to one solution when it comes to protecting your hair.

We’ve selected what we believe are three exceptional professional technologies from three different brands, each chosen to perform a specific role throughout the blonding process.

Because achieving the perfect blonde is only half the job. The condition of your hair is part of the result.

  1. Protect — Wella Professionals BlondorPlex

    BlondorPlex is the only lightener we use at PeterJames. That’s a deliberate choice.

    There are less expensive professional lighteners available, but we’ve chosen not to compromise on the system we use when lightening our clients’ hair.

    BlondorPlex combines Wella’s professional lightening performance with integrated bond-building technology, allowing protection to begin during the lightening process itself.

    It’s not an upgrade. It’s our standard.

  2. Repair — K18, at a molecular level

    Our second pillar comes from a completely different technology.

    K18’s patented K18PEPTIDE™ is designed to work within the hair structure, helping reconnect polypeptide chains that contribute to strength and elasticity.

    For blonde, lightened and compromised hair, it allows us to take professional repair beyond traditional conditioning.

  3. Strengthen — System Professional Liquid Hair

    Our third pillar is System Professional Liquid Hair, selected for its molecular hair refilling technology and ability to support sensitised and fragile hair.

    It completes our approach by reinforcing the hair fibre and supporting the strength, resilience and condition of the finished hair.

Protect.Repair.Strengthen

Wella Professionals BlondorPlex → K18 → System Professional Liquid Hair

Three professional technologies. Three different brands. Three different roles.

We’ve deliberately brought them together because we don’t believe one brand has to provide every answer. We choose the technology for the hair — not the hair for the brand.

That’s the PeterJames approach to blonde, and it’s part of the same thinking behind all of our professional partnerships.

Beautiful blonde. Beautiful condition. No shortcuts.

Where this applies

Every lightening service we offer is built on these three pillars — balayage and babylights, full head highlights, half head highlights, full head bleach and tone and regrowth bleach and tone. Check availability and pricing for any of them.

If your hair has been through a lot already, or you’re not sure what it can take, say so when you book. If your hair can take the result you want, we’ll tell you. If it can’t yet, we’ll tell you that too, and give you a plan to work towards it.

Lightening services